Social media can be an effective and affordable way to drive traffic to your website if you use it in the right way. It takes work to establish a thriving community on social media but the effort can really pay off. It offers an excellent way to extend your reach and grow your following. Here…

Relationship mapping seems more effective in strategic sourcing deals involving a buying group and sales team. The application of relationship maps is straightforward in this case because you turn contact info into a comprehensive deal review analysis tool.  Sales teams can quickly realize who to influence and how to do so through the information gathered…