Social media can be an effective and affordable way to drive traffic to your website if you use it in the right way. It takes work to establish a thriving community on social media but the effort can really pay off. It offers an excellent way to extend your reach and grow your following. Here are some of the ways you can encourage more clicks on your social media posts.
- Make your content easy to share
One of the best ways to reach more people and get more clicks is by getting your existing audience to share your content with their networks. It must be easy for them to share your posts if you want this to happen.
When you use Clear View Social’s employee advocacy software, you can make it easy for your employees to share your content. They are likely to already have profiles on various social media platforms where they can share with their followers.
- Use visuals with your content
People are more likely to engage with visuals on social media. For example, studies show that tweets with images get far more clicks and shares than those without images. Images are vital on sites like Facebook and Instagram. Using a platform like Canva enables you to create compelling graphics even if you have no graphic design experience.
- Catch audiences when they are most active
It’s crucial to publish posts when audiences are most likely to engage with them. You will need to analyze post performance at different times of the day to figure this out. According to Sprout Social, Wednesday is the best day to post across all social media platforms and Sunday sees the least engagement.
- Interact with your audience
You can increase engagement on your social media posts by interacting with your target audience. This can help you to establish relationships and grow close bonds with them. When people comment on a post with a question, answer the question in a timely and relevant way.
If they make a complaint, don’t ignore it but address it politely and respectfully. When you interact more on social media, people will get to know you better and be more likely to comment and click on your posts.
- Write better calls-to-action
Your audience may read your post but not take any further action unless you encourage them to do so. They will just keep scrolling and forget about your post if you don’t tell them what to do next. You can test out different phrases, such as “learn more,” “visit our site,” etc., to find out what works best to make them click and visit your website.
The more interesting your call-to-action, the more people are likely to click it. You could invite them to take a peek at a project you’re busy with that intrigues them enough to click.
- Work with influencers
Working with influencers can extend your reach and give more exposure to your content. You could ask them to share your post. One of the best ways to engage them organically is to feature them in an interview and tag them when you share the post so they can share it with their followers.
- Use hashtags to increase visibility
People will search hashtags on social media to find new content using that tag. Using the right hashtags can bring more visibility to your content. You can identify trending hashtags relevant to your industry to use or go to a platform to help you find out which ones will work best for you.