When you compare the websites of a decade ago with the ones that are produced today, the differences are stark. This is partly due to new technologies and marketing strategies and part design trends.
If web design is your game, then you need to stay on top of the current trends. 2022 is a new year with new trends and here are the trends that you must implement if you want your websites to stand out.
Bold colors
Every year, new color trends come to the fore and 2022 looks like it is going to be a bright and bold trend. Over the past few years, soft and neutral colors have been in and many companies tried to create a relaxed atmosphere on their websites.
2022 is set to flip this trend upside down by introducing bold, saturated and striking colors to make brands stand out. To get some solid advice, you could consult a HubSpot Certified Partner. These guys are experts in the field and know what is trending and working. They could even design your website for you.
Website load times and page speedÂ
With the speed that everything is moving and developing nowadays, people are becoming more impatient by the day. If current trends are to extend into 2022, load times for websites are going to be crucial. User experience is the new standard of excellence and the faster your page loads, the better the experience.
Recent studies have shown that if a visitor has to wait more than three seconds after clicking a link, they will probably leave the site and not return. Businesses are dependent on conversion rates when it comes to digital marketing. To ensure a high conversion rate, load speeds are as important as the layout and ease of navigation of your website.
Smart content loading
Very few people reach the bottom of a web page, yet when you click on most links or open a page, the whole page loads regardless of how far you scroll. Smart loading is by no means a new technique, but it is one that is going to get a lot of attention in 2022.
The key is to cut load times and ensure that only the content the user wants to see is loaded. The less baggage a webpage has to load, the faster it will load and the happier the visitor will be.
Chatbot popularity
Chatbots were once the bane of any person’s existence when they wanted to get a hold of someone who could help them online. Chatbot technology and AI have developed exponentially over the last couple of years to the extent that many people are unaware that they are conversing with a program when communicating with a bot.
Although the technology has a long way to go to completely take over customer support, it does the job well when minor issues are being dealt with. For anything more complex, there is always the human helper.
Accessibility
There is a renewed drive to make online experiences available and accessible for all people. Up to now, not many websites cater to people with disabilities, but 2022 is set to change all of that. The technology to aid people with disabilities is growing.
Where it used to be a mark of excellence and aimed at customer experience, it will become essential when a business is looking to up its conversion rate. When a website caters to people from all walks of life, they get a bigger audience and automatically has the chance of converting more visitors.